外贸高手教你几招，专治不下单的老客户

不少外贸业务员吐槽，之前合作过的老客户，最近联系，迟迟不肯回复，只能望着客户叹气，怎么办？
试试下面几个回复率较高的模板吧，或许可以帮你打破僵局，已经成功拿下客户！

实战模板1：
By Dr. Mel Luthy, Chief Editor

We value all our business relationships with customers. We have especially enjoyed supplying your paper needs for the last five years. You understand, then, why we are concerned that you have not placed an order for the last six months. If we have offended you in any way, we sincerely apologize and want to regain your good will. We would appreciate knowing how to serve you better.

We have enclosed brochures of our new fall products. Since we have served you for such a long time, we can offer you prices that compare favorably with the prices on your previous contract. We are confident that both our new and standard products can meet your needs in every way. We hope to hear from you.

实战模板2：
By Dr. Mel Luthy, Chief Editor

Last year was a great year for us. Why? Because we had the privilege of filling several large orders for you. We have not heard from you for several months, so it seems that you have forgotten us. Did we do something to offend you？Or have you been so busy that you inadvertently overlooked your need to reorder？

Providing excellent service to our customers is very important to us. Since we would hate to lose you as one of our most outstanding customers, reestablishing our rewarding business relationship is top priority. Is there a time that I might meet with you to discuss your concerns？Please call me at 555-5555, and I will find a time that is convenient for you.

Were you aware that last year several of our products won awards for quality and affordability？ And that we have a new line of cleaning products that is environmentally friendly, yet powerful？Please take a moment to reconsider whether you want to miss out on the quality products we can provide at such a nominal cost.

实战模板3：
By Dr. Mel Luthy, Chief Editor

Over the years you have been a loyal Doe customer, and we have enjoyed meeting your office-supply needs. However, we have not received an order from you in over three months, and we are concerned. Is there any way we can improve our service to you？

We are aware that during the trucking strike, many of our customers could not get their orders filled quickly. Since then we have taken steps to ensure that every Doe customer receives prompt, reliable service. Will you please let me know if we can do anything to win you back？I have enclosed a copy of our new fall catalog. Call me personally at 555-5555 if I can help.

实战模板4：
Dear XXX,

Very glad to know from your web site, that you are the leading wholesaler of plastic products with most prestigious quality.

To be even more successful, you might look for a very capable & reliable producing supplier. XXX is a good one for you to rely on. We have passed ISO9001 since 2005, and our products has CE certificate.

Our satisfied customers include Dupont, Demag, Weland, Cas, Aliplast. I am very confident that when you work with us, you will have the same satisfaction.

Can you do me a favor？What we should do to apply for & become your new vendor？

Best regards,

XXXX

实战模板5：
Dear John,

Good morning!

I just visited your web site, and know that you are the leading wholesaler in Poland for fashionable gloves, with prestigious reputation for the quality.

You may be happy to find a new reilaible source of gloves with superior quality & Reasonable prices. You can select from an abundant variety of premium quality Jeans with stylish originaldesigns updated every 6 monthes.

Our factory has a capacity of XXXX gloves monthly, probably the largest in China. Since 2009, we have passed ISO9001, and all our products has CE certificate. I attach the certificate images in the next email,please find them.

Our satisfied customers include XXX, XXX & XXX. I am confident that when you work with us, you will have the same satisfaction like them.

To enable you to get a good understanding of our quality and service, we would like to extend a very special offer for your first sample order, with 15% (only limited to the first container).In the next email, I will attach you the product catalogs. Please tell me what items are more salable for you.

Best regards,

Sam

PS: We are also very capable to custom make for you. Please just tell me the styles you select.

实战模板6：
Dear XXX,

Good morning！

I am very glad to know you from your professional website, you are the leading company in Japan for machine vision system. I also notice that you pay much attention to lower your cost for quality machine vision system. That is where I can be of help.

May I introduce myself to you？I am XXX, from XXXX. We have been in machine vision system industry for more than XXX years. I am confident that we are capable to meet your quality standard, while cutting your cost by at least 10%. Please be sure, we are also very capable to custom produce with your drawings.

To enable you to evaluate our quality, may I invite you to visit our factory？(或者：may I send you a sample？)

Best regards,
XXXX

实战模板7：
Dear XXX,

A good supplier will save you money and be free from trouble. Quality means a lot for a tyre wholesaler like you. To be safe from customer complaints, you may need a very reliable supplier to count on. We are a right one for you.

XXX has already 20 years professional experience in XXX tyre, & XXX tyre. Our factory passed XXXX. Customers like XXXX & XXXX are very satisfied with our tyres for many years.

To let you have more ideas about our tyres, in a separate email, I will send you our testing report by SGS.

We would very much welcome your enquiry, surely you will get our best price.

Best regards,

XXXX

实战模板8：
Re: Lower your cost for baskets purchase by 20% more

Dear XXX,

Good morning！

I am very proud to find some baskets on your website are produced by us. (先建立同客户的关联感）Attached please find some pictures. (证明可信度）

You may save much cost by ordering directly from a manufacturing supplier like us. (给客户的好处）When you make such decision, we would be pleased to offer you our hand for your first time importation, which is rather easy. （打消客户的顾虑）

We have just released abundant new styles of Gift basket/Camping basket/Picnic basket, do you want to have a look at the new designs？

Best regards,

XXXX

实战模板9：
Re: New Energy Saving Iron( 或者其他)

Dear Smith,

Leading companies such as XXXX, now use XXX as their reliable supplier for XXX products.

For a cost equating to XXX, your customers will be able to save energy cost by %.

The remarkable XXXX Iron uses (工艺) to:

同客户相关的成果1
同客户相关的成果2 
同客户相关的成果3

To test XXX’s effectiveness, you can arrange a free no-obligation trial now, by just replying this email. We will reply you immediately to arrange it.

Best regards,

XXXX

实战模板10：
Re: Saving your purchasing cost for quality XXXX

Dear John,

When you next consider your arrangements for XXX products, I would welcome the opportunity to understand your requirements and situation.

Our customer include (XXX,XXX), who have found our XXX is superior in quality while saving them % cost from working with us.

I will send you more detailed information regarding this product in another email. When you receive it, can you please email me your requirement for this product?

Best regards,

XXXX

以上模板一定要结合自身情况和需求进行优化调整，切记不能照搬！

当然，想要不断提升外贸业绩，光靠撩老客户是不够的，还必须不断拓展新客户。苏维智搜十大获客渠道主动出击，可以批量锁定全球精准客户，并深挖老板、采购、高管等关键决策人的邮箱、电话、社交账号，让你快速和买手一对一谈合作。

1、海关数据
苏维智搜——真正有买手联系方式的贸易数据。
每周至少更新一次，可以通过产品、HS编码、采购商、供应商等条件全球定位你的目标客户，并一键获取关键决策人的姓名、职位、电话、社交账号等信息。

2、搜索引擎
外贸人手动在google上搜索客户，效率非常低，而且找到的都是info、sales邮箱，开发效果比较差。

通过苏维智搜，输入产品关键词，就能快速定位全球精准买家，并同步获取关键决策人的联系方式，让你开发客户效率瞬间提升N倍。

3、客户画像
想充分了解你的目标客户吗？客户画像帮你一步搞定！

输入公司名称或者域名，就能一键获取客户公司的基本介绍、关键人联系方式、以往采购信息、三维街景，360度深挖掘客户信息，让你更有针对性的进行开发和跟进。

4、领英找客户
领英作为全球最大的社交平台，里面企业级用户超过5千万，它绝对是开发国外客户的好工具。但是领英平台本身有人脉权限限制，很多人对这个平台也是浅尝截止。

现在，苏维智搜领英找客户，无需添加好友，就能打破人脉限制，获取目标客户的联系方式，快速与目标客户建立联系。

5、地图找客户
基于LBS技术，可按国家、城市、商圈精准搜索全球客户，无论你是找批发商，还是零售商，苏维智搜都可以准确定位，真正实现地毯式开发。

6、AI智能推荐
苏维智搜采用人工智能技术，可根据你搜索的一个目标客户，给你推荐N个类似客户，来扩大你的目标客户群。

7、品牌找客户
商标，是企业独一无二的标识。在知识产权发展较早的国家，大部分企业都拥有自己的商标。

如果你有知道商标，但无法联系上的准客户，通过苏维智搜可快速找到对口联系人。当然，你也可以利用产品关键词，快速找到海量拥有自己独立商标的优质客户。

8、展会找客户
苏维智搜汇集了全球各大展会的参展商名录，可按国家、行业自由搜索，无需花费高额成本去展会，就能轻松获取大量精准客户信息。 

9、黄页找客户
黄页，相当于一个城市/地区的工商企业户口本，几乎世界每一个城市都有。苏维智搜收集了全球主流黄页网站信息，可按城市/地区进行精准搜索，让海量客户信息触手可得。

10、FB找客户
FB是全球最大的社交网络巨头，月活用户首次超30亿，堪称流量之王。苏维智搜深度整合FB功能，为外贸人锁定精准客户、开展主动营销、促成订单转化再加码。